![Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale](https://marketscale.com/wp-content/uploads/2022/09/Streaming-vs-TV-Slide-1.png)
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale
New data: Linear TV fell below 50% viewing share in July for the first time - Insider Intelligence Trends, Forecasts & Statistics
![SSRS-Millennials-Weekly-Viewing-Hours-Linear-TV-vs-Streaming-Q2-2013-Q4-2015-Apr2016 - Marketing Charts SSRS-Millennials-Weekly-Viewing-Hours-Linear-TV-vs-Streaming-Q2-2013-Q4-2015-Apr2016 - Marketing Charts](https://www.marketingcharts.com/wp-content/uploads/2015/12/SSRS-Millennials-Weekly-Viewing-Hours-Linear-TV-vs-Streaming-Q2-2013-Q4-2015-Apr2016.png)
SSRS-Millennials-Weekly-Viewing-Hours-Linear-TV-vs-Streaming-Q2-2013-Q4-2015-Apr2016 - Marketing Charts
Live-Linear OTT Viewing to Soon Supplant Broadcast TV, Streaming Media Industry Predicts - Marketing Charts
![Average Time Spent per Day Watching Linear vs. Digital/Streaming TV Among Internet Users in Canada, by Language, Q3 2019 & Q3 2020 (hours) | Insider Intelligence Average Time Spent per Day Watching Linear vs. Digital/Streaming TV Among Internet Users in Canada, by Language, Q3 2019 & Q3 2020 (hours) | Insider Intelligence](https://www.insiderintelligence.com/chart/storage/chart_images/269206/263174.png)